Salanova attracts attention in Thailand
On Friday 2 and Saturday 3 March 2012, Rijk Zwaan demonstrated its Salanova lettuce, which has been developed with convenience in mind, to several different target groups in Thailand.
The first event took place on 2 March in Bangkok at vegetable processing company ACK Hydrofarms, Thailand’s market leader in processed lettuce. Some 25 major players from the foodservice and catering sectors attended, enjoying a presentation on the convenience of Salanova and the many possibilities it provides. The highlight was a demonstration by Malaysian chef Wilson who inspired attendees with several unusual and creative Salanova-based recipes, such as a Salanova butterhead smoothie, a ‘family’ salad and a ‘hot & spicy’ salad.
Consumers
The next day, Salanova’s potential was presented to Thai consumers. Chef Wilson once again held inspiring demonstrations, this time in two different branches of the TOPS Food Hall supermarket chain. Consumers in both locations were noticeably very impressed by the ease with which Salanova can be prepared and the wealth of culinary opportunities it offers.
For more information:
Jan Doldersum
Rijk Zwaan China Seed Co., Ltd
Dongcheng Village, Shangma Town
Chengyang District,
266112 Qingdao City,
[email protected]
www.rijkzwaan.com