Yasir ShaikhMarketing Director, Imtiaz Enterprises, Pakistansaid,“I have to admit, I’d never heard of Love my Salad until today. But now that I understand the concept behind it, I’m in no doubt that I need to get involved. He goes on to say that Imtiaz Enterprises already has a Facebook page, and are following social media developments closely. "As I see it right now, I think that Love my Salad can offer us an opportunity to learn more about different vegetables. We already have a number of large products in Pakistan, such as cabbage and aubergine, but we’re always on the lookout for new vegetables we could import. Love my Salad could be a great help!”Helen L. AquinoMarketing Manager, Village Farms, USA. Village Farms
already has a strong consumer focus, and are noticing that the interest is reciprocated. After the homepage, the page containing their growers’ profiles is the most popular page on the entire website. Helen explains, "‘Putting the face to the food’ is very important to consumers and this gives us a perfect opportunity to tell our story since we have world class growers with a wealth of knowledge and experience to share. In addition to allowing us to provide information about our environmentally friendly growing methods and high level of food safety, Love my Salad will also enable us to broaden our reach even further. After all, it goes beyond growers – I understand that chefs, and in the future even dieticians, will be getting involved in the website. Providing a platform for experts like this is a great way to foster consumer confidence and trust in our brand.”
Sam van DienHead Chef, Restaurant Rossio, The Netherlands. Sam is a strong advocates of the Love my Salad concept, “ At Fruit Logistica, we were preparing fresh salads for visitors to the event. Vegetables play a key role in our restaurant; firstly because meat and fish are set to become increasingly scarce, and secondly because there are just so many things you can do with vegetables – they offer plenty of scope for creativity. And we like to share that creativity with consumers through Love my Salad". He added that is was great to be at Fruit Logistica to see how much passion and enjoyment vegetables can generate and that all the enthusiastic reactions just served to underline the sheer amount of growth still possible in worldwide vegetable consumption.
For more information:Jan Doldersum
Rijk Zwaan
Tel: +86 139 6984 2915
[email protected]