New strawberry campaign at Veiling Hoogstraten

During Fruit Logistica in Berlin Veiling Hoogstraten introduced many new things. Immediately visible on arrival was the completely renewed stall. "Besides this we also revealed our new strawberry campaign and the new logo", says commercial manager Jan Engelen proudly. "The strawberries are also packaged in a new high quality fully carton box which was designed together with Smurfit Kappa. An original fleet is also a part of this strategy. We worked hard all autumn to launch it all at the fair. And we did."

"We worked with the old campaign for five years and it was time to do something different", continues Jan. "This brought to light that most of our volumes go abroad. in the new campaign we emphasize that, wherever you are, you can always eat Hoogstraten strawberries. This is visible in the consumer folder, in which people of various nationalities consume our lovely strawberries. In the folder there are various facts and a recipe."

"Besides focussing on the consumer (B2C), we have a separate campaign for the B2B market. In this business information about e.g. quality, calibres and packaging possibilities emerge." Another new feature is the QRT-code, which will be on the packaging. The Hoogstraten strawberries can also be found on Facebook and Twitter.

At the new website www.hoogstraten.eu there are the various logo's belonging to the strawberries, kiwi's and soft fruit. They are all presented in the same style. From the website there are further links to information about these products.

"On February 29th the strawberry season starts and the first strawberries will be sold on the auction. At this all new aspects will be presented to introduce the campaign", concludes Jan.

For more information:
Jan Engelen
Veiling Hoogstraten
Loenhoutseweg 59
Hoogstraten - België
Tel: +32 3 3400233
Fax: +32 3 3147844
www.veilinghoogstraten.be
www.hoogstraten.eu