From the viewpoint of the consumer this is at first sight of course an ideal situation. "The consumer receives a high value product of quality for less than the proper price" Krauß says. In the long term this will not work, because especially in population rich young industrial countries consumers are prepared and in a position to pay a proper price for good products in the meantime. Krauß fears that because of this potential export countries would rather sell to regions, from which they receive better prices than to Germany. "Consequently the attraction of Europe -
and especially Germany - as a marketing area may decrease considerably."
Of course Germany also grows fruit and vegetables, but in reality this hardly plays a role. 60% of the vegetables consumed in Germany are imported. With fruit this is about 80%. Therefore if we want to maintain the versatile supply and quality of fresh fruit and vegetables in Germany the prices will have to agree with the real value again. Otherwise the German consumers will not have fresh fruit and vegetables in the future" as per Krauß.