Netherlands: New relation magazine ‘Join’ of the Best Fresh Group

Publishing your own magazine: this means that you have something to tell. And that is correct. The many changes lately, both in the branch as in the Best Fresh Group, became the reason to deploy a new means of communication.

The switch from ‘traditional’ communication via many separate brochures to a freshly designed magazine has been received with enthusiasm. Thus the Best Fresh Group demonstrates not to think from within her own separate companies, but basically from the point of view of the customer and the end consumer. This totally fits the new brand policy in which transparency is an important aspect.

All the back ground stories of the cooperating companies within the group are bundled. Also ample attention is devoted to the 5 new brands that have been introduced at the Fruit Logistica Fair: Icons (premium), Discovered (exotics), EasyTo (comfort), ThankYouNature (health) and Aroma (bulk).

In addition there are interesting background stories about the distribution of new races, the activities aimed at sustainable management, clients talking about logistic solutions and more.

‘It feels good to be able to tell the story of the Best Fresh Group in this way. The first issue therefore will certainly have a sequel.’ thus Mart Valstar, director of the Best Fresh Group.

For more information, please visit: www.bestfreshgroup.com