Total Produce launches free TOP Smartphone QR reader app

Total Produce today announced the launch of its TOP QR Reader App for Smartphones. Available to download for free from both the App Store and Android Market, the TOP QR reader enables Smartphone users to scan and instantly download targeted content from QR codes on its fresh produce packaging, most notably Total Produce’s “Fruit Byte” consumer videos.

Development of the App says Vincent Dolan,European Marketing Manager with Total Produce represents a natural progression,complementing as it does the Smartpack QR-coded packaging range introduced in 2011, and Total Produce’s consumer website topfruit.com and associated topfruitfacebook page.

“We resisted thetemptation to launch an App that was effectively a miniature website optimisedfor Smartphone usage”, he says. “Instead,we wanted to offer the consumer a simple, practicaltool to use over and over again, on a wide range of products, not only our own”.

Recognising the inconsistent quality of someQR Readers currently available, Total Produce identified an opportunity todevelop a reader they would be comfortable recommending to their customers. The App’s development, Dolan adds “is justone more component in an integrated online strategy for empowering the consumerand differentiating our product offering. By educating consumers about the nutritional merits and preparationtechniques associated with fresh produce in a contemporary, fun and accessibleway, we hope to encourage consumers across Europeto incorporate more fruits & vegetables into their diet.

We believe this new App can play asignificant role in this process”. Available in multiple languages includingEnglish, Czech.Slovak, Danish, Swedish, Spanish, French and German the Total Produce TOP QRreader App is available to download now.

For more information:
[email protected]
www.totalproduce.com