Italy: Lagnasco presents restyle on Fruit Logistica

Lagnasco Group Soc. Coop. a r.l., is a consortium of cooperatives set up on December 27th, 1996 from the existing Producers' Association "Ortofrutticoli Associati" (founded in 1989) and became then a producers' organization in the category of fruit and vegetables, on October 9th, 1997. As of today, it is recognized for the main fruit and vegetables, herbs and medicinal plants cultivated mainly in northern Italy.

Lagnasco Group is constituted by four cooperatives (Lagnasco Frutta, Blu di Valle, Agronatura, Il Frutto Permesso), defending the income of their 387 farmers through the concentration of supply, the reduction of production costs and the setting of producer prices, the promotion of production with appropriate marketing actions, the technical assistance in order to produce environmentally friendly and the health of agricultural workers and consumers.

In recent years, Lagnasco Group has developed technologically advanced plants for processing and refrigeration of fresh and processed products, consolidating its presence in the major European chains and also reaching important markets in North Africa, Middle and Far East, North and South America, mainly with apples, kiwifruit and stone fruit.

A new logo: graphical summary of the corporate work
The producers' organization has decided to review its logo because of the profound changes in its structures.

Another reason to renew the logo has purely commercial origins: the logo, in fact, represents the extreme synthesis of the company and must be able to communicate, at a glance, what the company does. It must also have easily recognizable features, and be compact and adaptable.
This need of immediacy is essential to have a greater appeal on consumers and be more attractive to potential new clients, as well as to have a greater presence on the market with Lagnasco Group-branded products.

New website
The restyling of the website was necessary to provide a marketing tool, expressing the effective reality of Lagnasco Group. The website www.lagnascogroup.it is directed to both consumers and traders interested in the company products. There are several thematic sections and it is available online already.

Services for members are increased. In particular a web platform has been implemented: through an access with password it allows to manage documents, to evaluate samples of the product in real time, to inspect the technical advices prepared by the technical service and to interact with administration services.

The new logo and the website restyling will be presented to the foreign press during Fruit Logistica (Hall 2.2 / Stand B-02), on February 9th, 2012 at 15:00.

For more information:
Lagnasco Group
Tel.: +39 (0)175 282111
Fax: +39 (0)175 282131
[email protected]
www.lagnascogroup.it