Salanova hits the market in a pot

The Dutch potted plant grower Bunnik Plants has developed a new concept with Salanova from Rijk Zwaan. This concept, Salafresh, was presented last week at the largest ornamental and flower exhibition in Europe: IPM Essen in Germany. Sales will start this spring with various European retailers.

The product will be sold with a special packaging concept ‘your own salad garden in the kitchen’. Chain manager Maarten van der Leeden of Rijk Zwaan: “With its numerous, smaller leaves and compact size, Salanova is the perfect lettuce type for this purpose. The consumer has a fun product in the kitchen and it stays fresh for a long time!”

Link to Love my Salad
Rijk Zwaan cooperated with Bunnik Plants from the initial stage and assists the company with the cultivation and marketing wherever possible. The packaging has a QR code that consumers can scan with a smart phone. They will be directed automatically to Lovemysalad.com where they can find and share salad inspiration, recipes and all kinds of other ‘fresh fun’.

The IPM Essen is visited every year by more than 60,000 people, among which buyers from supermarkets, garden centres, home improvement stores, flowershops, wholesalers and growers. According to Maarten, there is a lot a lot of interest in the Salafresh concept. “We are convinced that we will find more market for Salafresh and expand the possibilities for Salanova lettuce.”

For more information:
Maarten van der Leeden
Rijk Zwaan
Tel: +31 612 984 807