The open door the text: Einkaufen auf dem Bauernhof (shopping at the farm) has been known to producers and German consumers for a great number of years as the trademark of agrarian direct marketing. But the logo will still be further extended in the future with the in green marked text 'weil's vom Land kommt' (as it comes from the field). "As a result it becomes even clearer, that the products come from a rural area and customer relationships are improved further" according to the agricultural authorities in Lower Saxony.
The new logo will be used in stages from the beginning of this year. The production and distribution of the marketing means will be managed by Bayerische Bauernverband with effect from this year. In this way this association succeeds the
Deutsche Landschriftenverlag, which for more than twenty years supplied the advertising material.