EU: Pink Lady is off to a good start

Strengthened by a good quality harvest in 2011, a TV campaign reaching 210 million impacts throughout 11 European countries, and a consumer game widely relayed in stores, Pink Lady is off to a good start for the 2011-2012 season, showing a 17% increase in volumes sold during the first 10 weeks of the campaign compared to the same period last year.

All the major European markets have actively contributed to this increase, showing once again that Pink Lady’s growth potential is still far from being realised.

On overseas markets, a priority area of development for the pink apple, results, at an 80% increase in volume, are also very encouraging. Russia, Eastern Europe, South-East Asia and the Middle East, without exception, are all showing a promising level of interest in Pink Lady.

The next steps for the current campaign:
- the annual Saint Valentine’s Day rendez-vous, with a television advertising campaign in 11 countries and a consumer game on the web, ‘The world’s biggest declaration of love’, relayed in stores on packaging, and
- the launch of the new brand specifically targeted at children, PinKids, in partnership with Disney.

Pink Lady will be present at Fruit Logistica, Hall 5.2, Stand A-05.

For more information:
Meredith Stevens
[email protected]