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US: Retail sales expected to slow down in 2012

Retail sales in the US are expected to slow down to 3.4% in 2012, from a greater-than-expected 4.7% rise last year, according to trade body the National Retail Federation. The slowdown, which will see sales grow to an estimated $2.53trn, will be caused largely by the continued weakness in the housing market.

The NRF noted that consumers care more about value and are better educated than they used to be. "For retailers in 2012, risk-taking will move from optional to mandatory." Retailers are forced to distinguish themselves from competition with other things than price.

The association also noted that sales in 2011 were boosted by better-than-forecast growth of 4.1% during the holiday season. All the figures exclude results from automobiles, gasoline and restaurants.

Source: www.kamcity.com