California Giant showcases announced the launch of new website
Continuing its tradition of direct consumer outreach, California Giant’s revamped website includes custom-tailored and high graphic content that aims to increase consumer enjoyment, knowledge and engagement. A dynamic, new component is the berry recipe categorization and search function which allows recipe hunters to search the CG library by berry type or meal occasion and regularly features “Recipes That’ll WOW!” The website also showcases current promotions, featured products & tips, and philanthropic causes that will engage visitors and inspire frequent return visits.
“We wanted, first and foremost, to build a website that felt like “home” to berry lovers,” said Cindy Jewell, California Giant’s Director of Marketing. “We strived for a site that is friendly, well-organized and alive with color and dynamic, helpful information. Ideally, this will be a place where visitors initially come to find information, but end up sharing about their lives and passions, as well.” Consumer “sharing” has been made easy and more accessible with social media feeds and links on every page and the CG Cares Blog to which visitors can contribute.
In addition to the above consumer-focused content, the new California Giant website will feature:
A complete site for Trade partners
The California Giant Cycling Team site
Updated blog “The Buzz” that includes the latest in news, recipes, videos and more from the world of berries and beyond
The new website can be found at www.calgiant.com.
Contact:
Cindy Jewell
Tel: 831-728-1773
Email: [email protected]
www.calgiant.com