AU: Garlic growers get a whiff of healthy sales online
She supplies bulbs to people starting out as growers and believes more people now ''understand the difference between good and bad garlic''. ''Anyone can grow my garlic and I encourage them to,'' she said. Leon Trembath has been a grower for 20 years and is president of the Australian Garlic Industry Association. Membership of the association was growing, albeit modestly, he said, and he had noticed that consumers had become more discerning, especially when it comes to Australian and imported garlic. Mr Hearne's garlic will feature in dishes at Rockpool restaurant in Sydney. ''It's great to be able to find an organic alternative in Australia,'' the restaurant's owner and executive chef, Neil Perry, said.
In his search for ingredients, it is not unusual for Perry to receive produce in the mail. He said the availability of produce online was a ''great way for small producers who care about what they sell to continue to stay in business''. ''It's perfect,'' said Mr Hearne, who sells 90 per cent of his garlic online. Not just because when dried, garlic has a long shelf-life and is easy to post, but also because ''customers have a connection to our farm, they can follow us online … and meet the people who grow their food''. More than 300 varieties of garlic are grown in Australia, so it's a matter of choice, Mr Trembath said. ''[Online shopping] takes people back to that volume of choice.''
Source: newcastlestar.com.au