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"Aparagus to be offered through entire chain"
Teboza also in House of Taste at Floriade 2012
Teboza have arranged with the organisation of House of Taste at the Floriade to be permanently present with a fixed stand 'in their backyard'. Will Teeuwen is enthousiastic about the fact that they were able to obtain a stand. "We will be present for a period of three months with effect from the 5th of April in order to introduce the asparagus to an as wide as possible public. Between two and three million visitors are expected."
Teeuwen mentions that they can reach every visitor of the Floriade. We are represented in the entire chain from seed to fresh product. In this way we can talk to everybody interested in asparagus from improver to customer.
Various activities will take place in the house of taste and there are a number of stand holders from the fruit and vegetable sector. "Close by is the asparagus pavillion, where people may obtain all information about asparagus" Will tells. Also much will be done with cooking and tasting. Koppert Cress will also be present."
Teboza will not keep the stand at the Floriade till October. "The asparagus is a seasonal product and this will be presented till 1 July. After that Giel Hermans