Fyffes today launched its Willy Wonka-inspired social media campaign, the Fyffes Golden Ticket Hunt, an online scavenger hunt that encourages consumers to “discover more” about Fyffes. The month-long social media scavenger hunt gives participants the chance to win envy-worthy prizes while learning about Fyffes’ remarkable history, nutritious produce, and Fyffes’ farming communities.
The Fyffes Golden Ticket Hunt is Fyffes’ first social media campaign since the Fyffes brand was launched in North America. The campaign will run through April 28 and will engage audiences through Fyffes’ Facebook, Twitter, and Instagram accounts, along with in-store experiential initiatives with select retailers. Throughout the month-long campaign, eight contestants will win valuable prizes and one grand prize winner will receive a roundtrip airfare for two to Costa Rica – where Fyffes bananas and Gold pineapples are grown.
Introduce North American consumers to the brand
“Our goal with the Golden Ticket Hunt is to introduce North American consumers to the brand and spark their curiosity with Fyffes. We’re inviting them to begin on a journey,” said Marion Tabard, Vice President of Marketing for Fyffes North America. “While we’re highlighting Fyffes’ bananas, melons, and pineapples, we’re also encouraging shoppers to ‘discover more’ about the world of Fyffes.”
While following Fyffes’ social media, participants are asked to solve fun puzzles and hunt clues that lead to the campaign’s Instagram account @GoldenTicketHunt. Here, a mosaic is revealed where participants need to find the exact tile shared on Fyffes’ other social media accounts, and comment with a special hashtag, in order to be considered a prize winner for that day. Details on the clues will be posted on Fyffes’ Facebook, Instagram and Twitter accounts.
Leading up to the Fyffes Golden Ticket Hunt, Fyffes promoted the campaign using digital ads, as well as Fyffes’ social media platforms.
“We laid a foundation to pique North American consumers’ interests,” Tabard continued. “We wanted them to know something exciting was coming from Fyffes, but just what, they’d have to wait and see. Today, the journey begins.”
For more information:
Marion Tabard
Fyffes
Tel: (+1)305-529-1289