Alibaba to use blockchain tech to prevent counterfeit food
Alibaba ANZ managing director Maggie Zhou signed a memorandum of understanding with Australia Post and Blackmores in Canberra today during Chinese premier Li Keqiang’s visit to the country. The two Australian companies will offer in-market testing across their supply chains for the pilot.
Zhou said that if the Australian scheme is successful, it will form the basis of a global supply chain model for all of Alibaba Group’s e-commerce markets.
“Food fraud is a serious global issue that not only costs the food industry billions every year, but puts consumers’ health at risk. The signing of today’s agreement is the first step in creating a globally respected framework that protects the reputation of food merchants and gives consumers further confidence to purchase food online,” she said.
source: businessinsider.com.au
