Microsoft Australia enters into agtech market
Microsoft Australia’s small to medium business director Steven Miller said his company is targeting smaller partners to be close to common problems, rather than working with large corporates.
“We are working with agriculture through our small business division because that is where the rubber hits the road,” Mr Miller said.
One example of Microsoft’s early work in agtech is a crowd-sourced fruit fly monitoring solution it has developed for Lynton Greenwood, a Goulburn Valley orchardist. Microsost partnered with Advance Computing, a Kyabram, Victoria- based software provider, to capture thousands of readings from traps on farms and around town which are then fed into the cloud.
The aim is to map hot spots for targeted controls, and to build up a data base to better understand population growth and predict outbreaks.
source: goodfruitandvegetables.com.au
