"New Zealand grocer marketing "ugly" produce at a discounted price"

In order to cut down food waste, one supermarket in New Zealand is looking to rebrand unsightly vegetables and sell them in store under the name "The Odd Bunch" at a discounted price. The first produce to join The Odd Bunch will be hail-damaged stone-fruit and carrots, with more fruit and vegetables appearing on shelves in the next few months.

Jenny Marshall, spokeswoman for Love Food Hate Waste, said there was more than 120,000 tonnes of food going into landfills across New Zealand every year.

Countdown's general manager, merchandise, Chris Fisher, said the campaign was about reducing food waste, supporting growers by taking more of their crop, and helping to make healthy food more affordable.

"There are any number of reasons why produce might look a little unusual, from growing at an odd angle to being affected by the weather. It still tastes great and is just as nutritious as regular produce."

"We think many shoppers will forgive a little ugliness to help combat food waste and save money."

source: nzherald.co.nz

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