The study shows that nearly half of Americans (48%) consume more fresh products than they did three years ago and 41% say their consumption has remained stable over that period. Respondents strongly associate fresh products with high quality, better flavor, and less waste. Their preference for fresh products is driven by a desire for a healthier lifestyle and diet.
Key findings of the survey included:
- Age is a determining factor in the preference for fresh products. Young people under the age of 35 are far more likely to choose fresh items than people aged 50 and older (58% vs 38%).
- Income is also a contributor. Only 45% of individuals in the lowest income group (less than $50,000/year) said their consumption of fresh products had increased over the last three years, as opposed to 53% of people in the highest income group (over $75,000).
- The pursuit of healthier lifestyles is driving purchasing habits. Nearly 60% of respondents said they are more conscious of what they eat and prefer a healthier diet.
“Americans are more conscious than ever of the benefits of eating fresh, unprocessed foods and making healthier choices for their families,” said Rob Weisz, Vice President Retail, Bizerba North America. “People are cooking more at home and the products they are finding in stores are high quality and increasingly easier to access in regular supermarkets.”
source: internationalsupermarketnews.com
