Pure Hothouse Foods is a Canadian cultivator, supplier and seller of greenhouse vegetables and the renewing concept Living Lettuce, which is sold in North America under brand name Pure Flavor.
Recently, Pure Hothouse Foods introduced their new snack tomatoes Cloud 9 on the market. For the packaging of this new tomato product, Pure Hothouse Foods chose solid cardboard enriched with fibres from tomato plants, a product from Solidus Solutions, producer of solid cardboard and solid cardboard packaging. Because of this, Pure Hothouse Foods is the first Canadian company that packages tomatoes in their own plant fibres, and makes an important contribution to the recycling economy.
During the trade fair PMA 2016, the Cloud 9 tomato packaging drew much attention, and was nominated in the finals of the PMA 2016 Impact Awards. Almost at the same time, the solid cardboard enriched with tomato plants from Solidus Solutions was announced as the winner of the Packaging Europe Sustainability Awards 2016.
Idyl is a company that mostly cultivates tomatoes, melons, Mediterranean fruit and vegetables and fresh herbs. Idyl sells these products from Southern France, but they also sell salads and various organic fruits and vegetables under the brand name Tribu Ecolo (ecological tribe) from Provence.
Idyl started a special department for the sales of organic fruit and vegetables, because the company is aware that it plays an important part in the development of sustainable products. That is why Idyl is continually looking for new solutions which have less impact on the environment. When Idyl heard that Solidus Solutions had developed a process for the production of solid cardboard with tomato plant fibres, the company was immediately very interested.
Nowadays, Idyl packs its organic tomatoes in trays form Solidus Solutions which are enriched with fibres from tomato plants. With this, Idyl shows it is possible to produce, pack and consume, and yet limit the waste of natural resources.