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Vegetable grower-shipper expands organic line

In a continued effort to expand its organic offerings, SunFed will have an organic line of green bell peppers, cucumbers, English cucumbers, American slicers, eggplant, grape/roma/beefsteak tomatoes, standard yellow and green squash, and Melonheads™ come December.

“We see growth in just about every item, whether it is cucumbers or melons – we've become a one-stop shop. Organics keep us on the forefront of growth,” said Craig Slate, Vice President of Sales, North America, SunFed. “It helps us complement conventional core commodities, which in turn helps us add value to current conventional customers and provides an organic solution. All these items are working towards year-round supply, to meet customer and retail demand.”

In a continued effort to meet not only the demand for retail partners, but the ease at the register as well, SunFed introduced the organic band to help increase profits by offering clarity to both the clerk and the consumer.

“We have used our organic band now for two years, which has been very well received,” said Brett Burdsal, Vice President of Marketing, SunFed. “We understand that about 40 percent of Organics are mis-rung at the register, resulting in an increase in Organics, but not necessarily sales of Organics. So, to assist our retail partners in addressing this issue, while still eliminating touches on the product, we band the organic items here to better clarify to the register that it is organic without breaking the cold chain.”

The band contains the name of the product, the PLU, and the scan bar, offering multiple options for all retailers while aiding both consumers and cashiers in identifying immediately that the product is organic, effectively helping to secure an increase in sales.

SunFed offers Organics in bulk, as well as in smaller packs and special cases, while always listening to and striving to meet the needs of its retail partners.

“First and foremost, we listen to our partners and strive to provide them the perfect solution to their needs,” Craig concluded. “Our post harvest practices and values are the same across the entire product line, and we are always innovating and adapting to the changing landscape. We recognize that organics is a growth area for everybody and our focus on organics is the same quality as any of our premium produce.” 

Pedro Balderrama
Tel: (520) 761-6817 [email protected]
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