The University of Minnesota has announced the launch of Superior Fruit Innovations (SFI), a new licensing model aimed at making the university's fruit varieties accessible to a wider range of growers. For the first time, the program will allow direct-market growers, such as those selling through orchards, CSAs, farm stands, and local markets, to license exclusive University of Minnesota apple and table grape varieties.
SFI is intended to provide access to varieties developed by the university's fruit breeding programs, including apples and upcoming seedless table grape selections. These programs focus on traits such as flavor, texture, and color, with an emphasis on suitability for cold-climate production.
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The University of Minnesota's apple breeding program began in the late 1800s to develop cold-hardy, high-quality apples. The program has produced varieties such as Honeycrisp, SweeTango, and First Kiss/RAVE. Over several decades, these varieties have played a role in developing premium apple markets in Minnesota and other regions.
The university also operates a grape breeding program that began in the mid-1980s and concentrates on developing cold-hardy wine and table grapes for growers in Minnesota and other cold-climate areas. Several new table grape varieties are planned for release in the coming years.
According to the university, wholesale fruit markets have become more difficult for growers due to lower prices, higher production costs, and oversupply. Direct-market growers, who sell mainly to local consumers, are less exposed to these pressures and may be better positioned to use the varieties developed through the breeding programs.
"Superior Fruit Innovations is designed to meet this moment, connecting the U of M's top-tier fruits, developed through years of world-class research, directly with the growers and consumers who value them most," said Matt Clark, associate professor in the Department of Horticultural Science and director of research at the Minnesota Landscape Arboretum.
SFI will be administered through the University's Technology Commercialization Office. The university states that this structure aligns with the land-grant mission of expanding access to research outputs and supporting a broad range of growers. For the first time, growers of various scales will be able to access varieties developed by the team behind Honeycrisp.
"The program is designed to help direct-market growers stand out with fruits that deliver the superior qualities that build customer loyalty," Clark said. He added that some varieties may be better suited for local markets due to reduced storage and shipping needs. Clark said the SFI model is intended to strengthen connections between the breeding programs and grower communities.
For more information:
University of Minnesota
Tel: +1 612 624 1234
www.cfans.umn.edu
