Scottish producer Angus Soft Fruits has unveiled the ‘World’s Largest Strawberry Crown’ today, as it celebrates the arrival of the country’s finest strawberry, Ava Magnum®, onto our shelves.
Measuring 30 inches in diameter, 31 inches in height, and weighing 8kg, the regal masterpiece used more than 400 Ava Magnum strawberries and took more than 50 hours to craft.
As well as celebrating the Scottish strawberry season, it pays homage to the closing days of His Majesty’s inaugural Wimbledon, the ultimate occasion for a strawberry fit for a King.
Ava Magnum strawberries have a perfect heart shape and ruby red coloration. Unrivaled in flavor, sweetness, and quality, the berry is exclusively grown by a group of growers on the northeast coast of Scotland.
The impressive structure has been created by food artist Prudence Staite – known for her impressive collection of designs. The ‘World’s Largest Strawberry Crown’ was inspired by the St Edward’s Crown, which was used in this year’s Coronation. Replicating details of the crown, Prudence used Ava Magnum berries to replicate the velvet cap and strawberry flowers for the Ermine band.
Jill Witheyman, Head of Marketing at Angus Soft Fruits, commented: “The Ava Magnum represents a true triumph in the world of strawberries, where flavor, sweetness, and quality converge to create an extraordinary sensory experience. It felt fitting for us to celebrate His Majesty’s Coronation year and inaugural Wimbledon, where the nation comes together to savor strawberries with this incredible piece of art. The strawberries will now be skilfully transformed into strawberry jam and gifted to friends of Ava Berries®.”
Britain is a nation of strawberry fanatics, with more than 87,000 tons of UK-grown fruit sold every year across the country, reaching their peak during Wimbledon, where organizers estimate around two million strawberries are eaten during the championships.
Ava Magnum is part of Angus Soft Fruits’ Ava Berries range. Exclusively grown by a select group of growers based across Perthshire, Fife, and Angus, Ava Berries harness the region’s unique microclimate and daylight hours to produce the strawberries.
Ava Magnum is bred to develop sugar slowly, which results in an exquisite sweetness. They are currently sold as premium lines in the UK’s top supermarkets, including M&S Red Diamond, Aldi’s Specially Selected, Sainsburys’ Taste the Difference, ASDA’s Extra Special, and in Costco as Ava Berries.
The varieties of Ava Berries have been carefully bred to prioritize flavor, appearance yield, and sustainability. Ava Magnum are grown in the ideal Scottish climate; these strawberries develop their sugars slowly, resulting in an exquisite sweetness that captivates the taste buds.
For more information:
Angus Soft Fruits
Email: avaberries@bigpartnership.co.uk