Bayer, a multinational company with core competencies in the life science fields of healthcare and agriculture, is partnering with Kashmir's Fruitbee Agritech Private Limited (Orchardly), a pioneer in the apple supply chain industry in an effort to facilitate greater modernization of India's apple value chain.
Fruitbee Agritech holds the vision “People-not-profits, we are growers first”, offering complete farm-to-fork solutions with their modern state-of-the-art climate-controlled storage and logistics services with a capacity of 15,000 tons.
The collaboration will support over 10,000 apple smallholders with better access to ecologically sustainable agri-inputs, agronomic advisory, Fruitbee Agritech’s technical expertise and market linkages to enhance their farm profitability and income.
Also, project farmers will receive a customized schedule of crop management for Apple and other crops through Bayer that will help establish early warning systems to safeguard apple crops against diseases, pests, and adverse weather.
Source: greaterkashmir.com