Kate Hellstrom, Chief Executive of Summerfruit NZ, reported to Hort News that the season had its ups and downs for growers. Challenges included smaller fruit sizes, attributed to pre-season weather conditions. Central Otago growers faced high winds late last year, and Hawke's Bay growers were impacted by Cyclone Gabrielle. Despite these challenges, some Hawke's Bay orchards recovered better than expected, though not all were as fortunate, with some exiting the industry or contemplating their future.
Recovery remains a critical issue across the sector. However, fruit quality was notably high this season, with positive feedback on taste and sugar levels. Cherry exports have rebounded to 3800 tons, matching 2017 figures. The return of tourists to New Zealand has benefited the sector by increasing freight options and providing a workforce for fruit picking.
Interest has been piqued in new apricot varieties, the NZSummer series, which promise good flavor and high potential. A social media campaign targeting urban demographics to promote summer fruit was deemed very successful. With new plantings in Central Otago, Hawke's Bay, and other regions, there is optimism for future demand both domestically and internationally.
Source: ruralnewsgroup.co.nz