In Texas, the strawberry season has commenced earlier than usual, marking an early start by two to three weeks compared to the previous three to four years. According to Russ Wallace, Ph.D., from the Texas A&M AgriLife Extension Service, the initial yield has been of significant size and sweetness, with overall quality being excellent.
The milder winter experienced by many growers has contributed to minimal freeze damage, with those utilizing row cover cloth witnessing less damage and earlier production. Despite some weather-related challenges, including heavy rains and hailstorms in certain areas leading to an increase in fruit diseases like botrytis gray mold, the impact on the overall production and prices has been minimal.
Texas strawberry fields have been relatively free from typical diseases and pests, thanks to effective control practices. The state's strawberry acreage is expected to rise due to high consumer demand and profitability, with ongoing evaluations of up to 20 strawberry varieties aiming to enhance production. Prices for strawberries remain strong, with "pick-your-own" farms charging between $3.50 to $8 per pound. The high demand for Texas strawberries, known for their superior appearance and flavor, has led to some farms being harvested out within hours.
Source: agrilifetoday.tamu.edu