Mission Produce, Inc. will promote its spring avocado and mango programs at the Texas International Produce Association's Viva Fresh Produce Expo from April 11-13, 2024 in Houston, Texas.
"With Cinco de Mayo coming up, we look forward to setting our partners up for success this spring with a reliable supply of ripe avocados and mangos," said Galen Johnson, senior director of foodservice and wholesale. "Spring is a key time for retailers and restaurants to take advantage of peak consumption windows, such as the Cinco de Mayo, Mother's Day, and Memorial Day holidays, so we'll show our partners how they can benefit from the Mission Advantage with upcoming promotion opportunities. With our diversified sourcing strategy, we are positioned to provide a reliable supply from premium growing regions around the globe."
"With Cinco de Mayo coming up, we look forward to setting our partners up for success this spring with a reliable supply of ripe avocados and mangos," said Johnson.
The company's AvoIntel shows that avocado and mango shoppers greatly overlap– 87 percent of mango shoppers buy avocados, and 42 percent of avocado shoppers buy mangos. Additionally, Cinco de Mayo shoppers who purchased both avocados and mangos in 2023 had 63 percent higher basket spends on average.
"Avocados and mangos are synergistic commodities– and they're both basket builders²," added Johnson.
This summer, Mission will source avocados from California, Mexico, and its vertically integrated farms in Peru, and mangos primarily from Mexico with supplemental volume from Guatemala and Nicaragua. It will also feature its new packaging for GEM avocados, a California-grown variety available for a limited time in the summer months.
Visit the team at Viva Fresh booth #823.
For more information:
Jenna Aguilera
Mission Produce, Inc.
SalesReps@missionproduce.com
https://missionproduce.com/