March is a dry time in central Jalisco, Mexico with warm days and cool nights--the perfect growing conditions for berries. The air is buzzing with anticipation in the many berry fields of Agroberries (AB) Mexico, Berry Fresh's growing business unit in Mexico. This spring season is much bigger than last year, which will help Berry Fresh better service its customers.
Growers are working with the Sweet Karoline variety to extend the season.
In addition to increased acreage of Sweet Karoline®, Berry Fresh's growers are working with the variety to extend the season. "Adjusting a plant's natural growing cycle takes patience and constant attention," says production manager Darren Sinn. "We are planting Sweet K in multiple states around Mexico, finding the correct environments to provide consistent supply." The goal is that the variety will grow to serve more customers for a longer season in future years.
The blackberry variety is known for its sweet flavor and resistance to red cells.
Beyond Sweet Karoline, Berry Fresh is harnessing the region's ideal climate for berry production by increasing its owned acreage of blueberries and raspberries. Year-over-year, growing operations in Mexico increased by 200 percent and all new planting was done with proprietary varieties. This will ensure that the company's Mexican offering has better quality, surety of supply and flavor. As with any substantial growth, there will inevitably be challenges. Yet the team in Mexico is enthusiastic about tackling them head-on and adapting swiftly to the rapidly expanding business unit.
Sweet Karoline is a blackberry variety co-owned by Berry Fresh and is known for its sweet flavor and resistance to red cells.
For more information:
Berry Fresh
press@berryfresh.com
www.berryfresh.com