Westfalia Fruit will showcase the 'Westfalia Difference' at SEPC Southern Exposure in Tampa, Florida this week. From avocado ripening innovations to sourcing strategies, it will be at booth #611 to discuss its 2024 initiatives.
"We're dedicated to providing our retail partners with a 365-day supply of avocados, along with customizable ripening programs," said Raina Nelson, president and CEO. "It is about aligning with our customers' needs, from a consistent and reliable source of fresh produce to solutions-driven support. As we celebrate 75 remarkable years in the avocado industry, we remain as committed as ever to our customers' avocado category."
An avocado orchard in Colombia.
Westfalia Fruit Marketing USA has avocados from five key countries of origin: California, USA, Peru, Chile, Colombia and Mexico. As a vertically integrated company, it manages the supply chain from farm to table.
March marks the return of California-grown Hass avocados and the gourmet GEM® avocado variety, with peak volumes from April through June. The creamy, culinary avocado, available for a limited time only, is eagerly awaited by avocado enthusiasts seeking the unique taste and texture that only GEM avocados can offer.
This month marks the return of California-grown Hass avocados and the gourmet GEM avocado variety.
Westfalia Fruit operates state-of-the-art packinghouses and storage facilities in Chile, Colombia and Peru to focus on supplying premium avocados to global markets. Colombia, renowned for its rich soils and optimal growing conditions, will offer a consistent supply of avocados from May through August. The Colombian avocado season is expected to peak at 60s and smaller—promising promotable volumes of medium and small-sized fruit. From the verdant groves of Peru, the avocado season commences in July and extends through September. Avocados sourced from Mexico will continue to see consistent supply year-round across all sizes and grades.
Visit booth #611 at SEPC Southern Exposure in Tampa, Florida.
For more information:
Christina Ward
Westfalia Fruit
christina.ward@westfaliafruit.com
www.westfaliafruit.com