Agrovision, a producer and year-round supplier of premium superfruits and the only large-scale berry company to claim 100% vertical integration, has signed an agreement with the Longhua Residents Committee, Midu County, to introduce large-scale farming operations in the Yunnan province of China. The agreement for a 33-hectare berry plantation begins the first of several agreements for a total of 2,000 hectares. The new Yunnan farming operation serves to advance the company’s promise of premium superfruits, 52 weeks a year, of domestically grown, premium berries.
From right to left - Stone Wang, executive chairman of Agrovision China, shakes hands with Mr. Zhu Yh of the Longhua Residents Committee, Midu County, after signing an agreement to introduce large-scale berry farming operations in Yunnan.
Agrovision grows the latest varietals at scale for consistent, year-round supply and leverages select global microclimates, genetics, and innovation across the supply chain to bring to market new premium superfruit varietals that offer a superior eating experience. The Yunnan province, with warm tropical days and cold nights, offers an optimal growing microclimate for Agrovision’s blueberry varieties, with the first berry production for sale expected locally throughout China in Q1 2025.
Steve Magami, CEO and Executive Chairman, said, “This agreement is a key strategic milestone for Agrovision as we advance on the promise of delivering the world a better berry year-round. Further, our Yunnan market farming operations will boost the local ag-economy and offer millions of local health-conscious Chinese consumers a premium blueberry that delivers a superior eating experience.”
Stone Wang, executive chairman of Agrovision China, “Agrovision's first planting project in China will provide high-quality, locally grown blueberries for Chinese consumers.”
Appealing to a status-conscious, health-minded consumer
Consuming healthy food products is now considered a status symbol in Chinese society, and China is now known to be one of the most health-conscious nations worldwide. According to China Briefing, 73 percent of Chinese consumers are ready to pay extra for food deemed healthier, and 58 percent of the Chinese middle class (aged 20-49 years) are willing to pay more for ethical brands.
Expanding footprint in Asia and worldwide
Agrovision’s landmark deal is the result of collaboration with local stakeholders, including the Chinese government, which has been instrumental in establishing the venture and maintaining strict sustainable land-use programs.
Agrovision continues to increase its China-based operations at a rapid pace, having established sales and marketing operations in Shanghai in 2022 and becoming, in recent years, a primary importer of premium blueberries in the market. Agrovision markets its blueberries to Chinese consumers under the Big Skye (Mai-yi-li) label. In October 2023, Agrovision announced its partnership with Chile’s Greenvic to deliver on the Chinese market’s high demand for cherries.
For more information:
Steve Magami
Agrovision
Tel.: +1 424 777 1770
www.agrovisioncorp.com