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Viva Fresh 2024 announces keynote speaker

The Texas International Produce Association (TIPA) announced that Max Lugavere will be the keynote speaker for the 2024 Viva Fresh Produce Expo in Houston, Texas. A health and science journalist, filmmaker and bestselling author, Lugavere will inspire and educate attendees with his insights into the intersection of nutrition, brain health and overall well-being.

Lugavere gained widespread recognition in 2018 with the release of his New York Times bestseller, Genius Foods, which revolutionized popular understanding of the profound impact of diet on brain health. His Wall Street Journal bestseller, Genius Kitchen, combines his evidence-based nutritional and lifestyle recommendations with delicious nutrient-packed recipes that make healthy living accessible and enjoyable.

Lugavere will share his insights into the intersection of nutrition, brain health and overall well-being.

As the host of The Genius Life, one of the top health and wellness podcasts in the U.S., Lugavere has built a global community dedicated to optimizing health by focusing on the benefits derived from choosing nutrient-rich foods. With a social media following of over 1.5 million, he has become a trusted household name in the health and wellness space.

Lugavere's influence extends beyond his authorship and podcasting, as he has become a memorable guest on popular television programs such as The Rachael Ray Show, The Today Show, NBC Nightly News, PBS’s Brief but Spectacular and The Doctors. His features in VICE, Fast Company, The New York Times, People Magazine and CNN, coupled with appearances on The Joe Rogan Experience and The Diary of a CEO, have solidified his status as a recognized authority in health and science journalism.

Known for his captivating, insightful talks, Lugavere regularly takes the stage as a keynote speaker at noteworthy events worldwide, including SXSW, The Biohacking Conference and the Health Optimization Summit. His ability to distil complex scientific concepts into accessible and actionable information has made him a sought-after speaker.

"We are thrilled to have Max joining us as our keynote speaker for this year’s expo," said Dante Galeazzi, CEO and president of TIPA. "His energy and expertise will empower expo attendees with actionable insights, helping to bridge the gap between science and practical application. Attendees can expect to learn about his holistic perspective on health and wellness which offers valuable insights into effectively communicating the importance of having fresh fruits and vegetables on every plate.”

Registration is open for the 2024 Viva Fresh Produce Expo in Houston, Texas from April 11-13. The keynote luncheon is presented by Little Bear on Friday, April 12, from 12:00 pm to 2:00 pm on Level 2 of the Houston Ballroom, Marriott Marquis.

For more information:
Jen Velasquez
Viva Fresh Expo
Tel: +1 (813) 380-8411
Jen@fulltiltmarketing.net
www.vivafreshexpo.com

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