While February may be officially declared Idaho Potato Lovers Month, Melissa’s celebrates the humble spud every day. For over 30 years, the company has partnered with its trusted grower in Idaho’s Magic Valley to bring customers flavorful, high-quality potatoes.
Melissa's partners with its trusted grower in Idaho’s Magic Valley to bring customers potatoes.
“Potatoes are America’s favorite vegetable,” says Melissa’s PR director Robert Schueller. “Retailers need a strong potato program year-round and we ensure they are well-prepared to meet shoppers’ demands. For decades, we’ve worked closely with our Idaho grower to bring petite potatoes to customers. Our single-origin seed and closed-loop supply chain means we own the entire experience from the grower to the consumer’s kitchen tables. This guarantees year-round availability, quality and YoY growth for the potato category.”
Left: Baby Dutch Yellow Potatoes; right: Rose Gold Medley Potatoes
The company has a diverse selection of baby potatoes originating from heirloom seeds known for their creamy flavor and silky skin—and, a growing environment that promotes natural resistance to greening and sprouting, translating to better shelf-life and less shrink. From its signature Baby Dutch Yellow® potato with its buttery taste to the Dutch Blue® potato with its earthy notes and color to the value-added convenience of Dutch potatoes in sauce, Melissa’s offers a range of potatoes.
With Melissa’s, retailers gain access to marketing support including POS, culinary-minded display bins, recipes, photography, cookbooks, merchandising guides, product education and social media support and contests to attract and retain customers.
For more information:
Robert Schueller
Melissa’s
Tel: +1 (800) 588-1281
www.melissas.com