In the Chinese market, the season of imported longans is underway, which could meet the market demand for fresh longans during the Chinese New Year. This season, imported longan is facing challenges, such as reduced production in the growing areas and low domestic selling prices. Chongqing Jinguoyuan Industrial Co., Ltd. focuses on the import and sales of fresh longan and is an important longan importer in the Chinese market. Mr. Zhou from the company introduced relevant information on the current imported longan market.
"Due to the impact of the economic environment and the reduction of production in the production areas, the current season ended in December 2023, and the import volume fell by about 15% compared with the same period in 2022. Due to the reduction in production, the purchase price was roughly the same as the previous period and increased slightly."
According to reports, on the market side, weak consumption power has caused longan prices to remain depressed. "Especially for the best quality gold-label products, the sales price has fallen the most, down about 10%-15% compared to the same period last year. The main reason is that due to the impact of the downgrading of market consumption, the price of high-quality products is difficult to raise. As the Chinese New Year approaches, terminal demand has become active, and domestic selling prices have increased, but overall sales growth has been modest."
"To meet the demand during the Chinese New Year, we have specially launched a 3KG gift box. The current market feedback for this product is satisfactory. The conventional products include 11.5KG and 9.5KG fruits with branches, 6KG small boxes and other specifications."
Jinguoyuan mainly sells fresh longans produced in Chanthaburi, Thailand and Pailin, Cambodia. The season is from August to May of the following year. They are sold at different times from domestic longans. Based on the layout of fresh longan bases in Southeast Asia over the years, the company's business has covered the fields of fresh longan planting, production, logistics, and sales. Currently, fresh longan products are being sold to markets such as Europe, the Middle East, and the Americas.