Salix Fruits, an importer and exporter of fresh fruits, has opened its newest office in Singapore, marking a significant strategic move to enhance its presence in the Asian markets.
“Having a local office is the most effective way to stay close to our customers in the Asian markets and unleash our full potential in this region,” said Javier Orti, sales manager.
Orti says the Singapore market offers abundant opportunities for those who comprehend the specificities required for each product.
The company's goal is to ensure enhanced personal engagement with clients, swift market opportunity assessments and ultimately boost sales volumes. Additionally, Salix aims to provide increased value to its producers by gaining deeper insights into these markets.
Its entry into Singapore's import and export market is poised to influence the region's fresh fruit trade. “The establishment of this office demonstrates a commitment to meeting diverse market demands and forging stronger commercial ties within the region,” says Orti. “The Singapore market offers abundant opportunities for those who comprehend the specificities required for each product.”
With a local presence, Salix aims to address customer requirements promptly and efficiently. Singapore's strategic location as a regional hub allows quick access to key markets.
"While we are familiar with these markets, each country within the region presents unique challenges in terms of purchasing power, import requirements, and varying product demands," notes Orti. The strategy involves leveraging established client bases for accelerated growth while expanding operations in other markets.
Raed Kazi, with a proven track record as a country manager in India and prior experience in Latin America, will spearhead the Singapore office. Kazi's expertise and strategic leadership will drive the company’s regional sales initiatives.
For more information:
Salix Fruits
goodnews@salixfruits.com
www.salixfruits.com