Planasa celebrates its 50th anniversary in one of the best moments in its history. The company closes 2023 with excellent results as one of the most innovative in the sector: Planasa expects to exceed 70 million EBITDA for this year. It has 4.000 employees and operates in 25 countries, highlighting its presence in the red fruit sector from Huelva (Cartaya).
In this period, the company has continued to make progress in meeting its strategic objectives, despite a volatile international environment. Investments in R&D during the year have exceeded 10 million euros.
Over the decades, Planasa expanded its products and locations, from breeding and developing new varieties of strawberries and asparagus to including R&D programs for blueberries, raspberries and blackberries.
Planasa's key driver over the years has been innovation. Seeking to produce more and better with less, sustainability and innovation have always been part of the company's DNA. Proof of this are its four R&D centers located in Spain, France, the US and Mexico, where last February they inaugurated brand new facilities in Michoacán for 80 engineers dedicated mainly to strawberry and blackberry plant improvement programs. with a total area of 17 hectares.
Source: blueberriesconsulting.com