Supply of mango in the U.S. has been sporadic thanks to some delays. “It’s going to shorten up quickly. The glut over Thanksgiving was a one-time hit,” says Cindy Schwing, VP of Marketing for Splendid by Porvenir, noting that last year at this time, mango supply was more abundant and consistent.
Mango trees in Ecuador.
Shipping right now from offshore are the Tommy Atkins, Ataulfos, Keitts and Kent mango varieties and they’re coming from Brazil, Ecuador and Peru. “These regions are all affected by El Nino so the growing conditions are not optimal,” says Schwing, who adds that the season also started late. “The trees didn’t bloom and the season will probably end about the same time, but just be slow and low volume.”
On demand, even with many competing items on the shelves during the holidays, mango promos have been in place. “With the right price, promos can happen, like for the next 10 days,” says Schwing. As for pricing, a few weeks ago prices were higher. However, around U.S. Thanksgiving, the supply picked up and the prices dropped. It’s anticipated that they will go up again in about 10 days due to less volume.
Mango demand
There are also a few other factors that could impact demand for the fruit. “Timely deliveries for off-shore product has always been a concern and eventually higher prices at retail will affect movement,” Schwing says. “Cold weather historically affects demand too.”
The Splendid mango brand.
Looking ahead, Mexican mango season is around the corner and Schwing says retailers are looking forward to it. “Word is that the bloom has been good for the southern region starting up,” she says. It’s also anticipated that mango demand will be strong. “Retailers always want Mexican mangoes because of the excellent quality and abundance. With more and more consumers purchasing and understanding mangoes, it’s great for the mango industry. We love to hear retail success stories.”
Part of those success stories also count on keeping a continuous flow of mangoes on the shelves. “We don’t want to lose our spot at retail so we’re trying to entice retailers with off-shore product as long as the price is right,” adds Schwing.
For more information:
Cindy Schwing
Splendid by Porvenir
Tel: +1 956-793-6493
cindy@splendidbyporvenir.com
http://www.splendidbyporvenir.com