Wayde Kirschenman, the Chairman of the California Fresh Fruit Association (CFFA) Board of Directors announced that Daniel Hartwig has been selected to serve as the association’s new president. Hartwig succeeds Ian LeMay, who has held the position since 2019 and will depart CFFA to assume the role of president/CEO of the California Table Grape Commission.
“We are excited to welcome Daniel to the team and look forward to him continuing the long legacy of strong leadership on behalf of the California fresh fruit industry,” said Kirschenman. “Our Board engaged in a thorough search process to fill this important role and we are confident that Daniel’s experience in both association management and within the private agriculture sector have prepared him to serve our membership well. I’d also like to thank Ian for his leadership and the positive impact he has made over the nine years as a CFFA team member. Ian’s service is greatly appreciated by our entire membership and we are glad to know he will remain within the fresh fruit family while he serves at the Commission."
Right: Daniel Hartwig
Hartwig has extensive experience in both the private sector and within agriculture associations. Since 2014, Hartwig has been employed by Woolf Enterprises, first as a procurement manager and most recently as its director of sustainability. From 2008 to 2014, Hartwig served as the vice president of grower relations for the Nisei Farmers League. Beyond work, he has also served on the Board of the Fresno County Farm Bureau, most recently as the organization’s board president from 2020-2022. Additionally, Hartwig is a recent graduate of the California Agricultural Leadership Program (Class 49).
“I could not be more thrilled to join this great team,” said Hartwig. “I have always had a deep admiration for the work done by the Association’s staff and the leadership of the board. I also look forward to working with our partners in the industry to continue to protect agriculture from the many threats before us.”
Hartwig will begin his tenure as president on December 4. He and his wife Jennifer reside in Fresno with their two children, Brooke and Colby.
For more information:
Ian LeMay
California Fresh Fruit Association
Tel: +1 (559) 226-6330
ilemay@cafreshfruit.com
www.cafreshfruit.com