Elefante Green Gold is the brand name of Elefante Farms' Sugar Loaf pineapple. It is an ultra-rare variety of pineapple. “It’s unique in the sense that it is perfectly ripe even when green on the outside and has a soft white flesh compared to the typical yellow flesh commonly found in pineapples,” Kingsley, one of the founders of Elefante Farms says.
These pineapples are meticulously selected and packaged in custom-designed, locally manufactured boxes. All pineapples are harvested by hand and are extensively scrutinized: specific guidelines are required to pass the test with a weight (1.4-1.5 kg) and specific brix (14.5% - 16%). Through an intense supply chain process, fruits are harvested in Ghana and delivered to Los Angeles within four days, an impressive feat considering the nearly 12,000 km (8000 mile) journey.
The Elefante Green Gold x Melissa’s Produce – packaged in the co-branded luxe box
“We pick and inspect each pineapple by hand. Each pineapple goes through a rigorous quality control process, and it shows,” Kingsley says.
Melissa’s Produce, one of the world’s premier exotic fruit distributors, took notice of Elefante Farms at the Fruit Logistica fair in Berlin in February 2023. Their distinctive packaging caught Melissa's attention, adding a touch of luxury and distinctiveness to the product.
“Retail is a competitive space, and any opportunity to differentiate is pivotal,” says Kenny Kataoka, Melissa’s key account manager. “Elefante's packaging not only showcases the pineapple's unique tall and slender shape but also offers a luxurious experience akin to purchasing a fine bottle of wine—yet the natural, tactile feel of the box speaks to the pineapple’s origin.”
Picture above right: The Elefante Green Gold co-branded box a the Fruit Attraction fair in Madrid, October 2023.
The key leaders of Elefante Farms, Kingsley Ansong and Juliane Krug, were classmates eight years ago. “Kingsley sold me on this fruit two years ago, and I couldn’t believe the flavor, so I jumped on the bandwagon,” Juliane says.
With Melissa’s help, Elefante Farms has successfully introduced its product to several notable grocery chains across Los Angeles, including Bristol Farms, Pavilions, and Vintage Grocers. It has even made its way to AJ Fine Foods in Arizona.
Kenny Kataoka, speaking about the reception of Elefante Green Gold, stated: "This exceptional pineapple is a true game-changer in the world of tropical fruits, with its unparalleled sweetness, juiciness, and unique 100% edible core. Trust us; you've never tasted anything quite like it!"
The Elefante Green Gold pineapple instore promotion at Bristol Farms, CA.
Shipping to the U.S. involves navigating strict regulations and compliance requirements, demonstrating the significant investment made by Elefante Farms to enter the U.S. market. "Melissa's Produce was there to support us during the growing pains, advising on numerous elements – their extensive experience was invaluable," says Kingsley Ansong.
Michelle Grow, Melissa's Director of Marketing, adds, "It's a privilege to stand beside our growers, offering guidance and witnessing their success. Our commitment to excellence aligns seamlessly, as we both aim to provide our customers with the world's finest produce."
So, what's next for this dynamic partnership? "We will keep on pushing and perfecting the process," says Kingsley Ansong: "We have even talked about partnering with mangos, as Ghana has amazing mangos! The sky is the limit. Our mission is to showcase the incredible fruit of Ghana to the world, and Melissa's Produce has done just that."
Picture above right: Founders Kingsley and Juliane at the special placement of Elefante Green Gold at the legendary Dodgers Stadium.
About Elefante Farms:
Elefante Farms is dedicated to cultivating Ghana's unique Sugar Loaf pineapple variety, Elefante Green Gold™, known for its white flesh, low acidity, edible core and emerald shell that remains green even when ripe. The company's commitment to ethical farming practices and community empowerment sets it apart as a leader in the global produce industry.
About Melissa's:
Melissa's is a provider of specialty fruits and vegetables, offering an extensive range of high-quality produce to culinary professionals and food enthusiasts nationwide.
For media inquiries, please contact Melissa’s:
Robert Schueller
Melissa's / World Variety Produce Inc.
Email: RobertS@melissas.com
Phone: +1 323.449.1779
For more information on Elefante Farms:
Kingsley Ansong
Elefante Farms
Email: Kingsley@goqvi.com
www.elefantefarms.com