Australia’s family-owned, fresh produce business, Montague, harvest the sweet apple envy™ in May and June with availability throughout the Christmas period.
This year, envy apple sales are performing well according to Montague. It is grown in the climates of the Huon Valley and the Tamar Valley in Tasmania, the Yarra Valley in Victoria, Batlow in NSW, Stanthorpe in Queensland and the Adelaide Hills in South Australia. Montague has more than 390,000 trees grown in these regions.
Montague works with its licensed growers, ensuring careful nurturing of the trees - with the right amount of potassium, magnesium, calcium and pruning. Despite an overall decline in apple volumes, envy’s hand-picked crop has increased in volume to meet consumer demand with over 3,393,699 kilograms and an expected forecast which could see an increase in volume reaching over four million kilograms in 2025!
“This delicious apple was recently sampled at the Good Food and Wine Show in Melbourne and Sydney, and received such an enthusiastic response from consumers,” said Angela Bracken, Marketing Manager.
“Our team has poured tireless effort into growing these apples, and it shows on shelf. People tasting the apple were pleasantly surprised by its refreshing and sweet fragrance. The balanced sweetness is ideal for consumers who prefer an apple such as a Pink Lady, with less acidity or tartness,” Bracken added.
“Envy apple supply in 2023 is expected to be plentiful through until Christmas. Cooler and wetter growing conditions reduced the volume of fruit per tree slightly but the overall growth in tree numbers has resulted in a larger crop than 2022. We are now working hard with our growers to prepare the trees to yield an even better crop in 2024,” added Rowan Little, Chief Innovation Officer.
Envy will be available in good supply until approximately December in 2023 with small quantities still expected to be available through until February.
For more information:
Angela Bracken
Montague
www.montague.com.au