Manuel Ruiz, the president of the Protected Geographical Indication Melocotón de Cieza, presented this morning this peach's new production, marketing, and promotion campaign. The presentation, which took place in the Plaza del Cardenal Belluga in Murcia, was attended by Mr. Antonio Luengo, the Minister of Agriculture of the Region of Murcia, and Mr. Tomas Rubio, the Mayor of Cieza, among other Government and institutional representatives.
The president of the PGI said he was very proud to be able to present this new campaign now that the PGI had been approved at the international level. That's why, this year, they have developed a special campaign both for the promotion and marketing of this product. The producers have launched a new website, www.igpmelocotondecieza.org, and the PGI has already launched its new 'Land, Tradition, and Taste' advertising campaign on its official social networks.
“This seal of quality that allows us to value the prestige of our peach is both a guarantee of quality for the consumer and a great recognition for all producers,” the president of the PGI stated. The peach harvest began last week with the collection of the Romea variety. This variety will be followed in some twenty days by the Baby Gold 6 variety.
Moreover, last Sunday, producers and the well-known Instagram account @murciaexplorer organized a draw in which 10 winners will win two passes for the PGI Melocotón de Cieza Experience. In this activity, the winners will discover two of the main natural landscapes of the city of Cieza and will be able to enjoy a fresh-from-the-tree peach tasting on the farm of one of the producers. The promotion campaign also includes different media insertions, collaborations with influencers, and the presence of the PGI in Fruit Attraction 2023.
This year's entire production will be allocated to the national market so that Spaniards are the first to enjoy this special peach. Consumers can already find these peaches at outlets across the country identified with the PGI Melocotón de Cieza Quality Seal.
For more information:
IGP Melocotón de Cieza
https://igpmelocotondecieza.org