Fresh Express® is honoring National Caesar Salad Day (July 4) by bringing back its Caesar Celebration promotion. With three of its Caesar salad kits ranking in the top 10 best sellers for the value-added salad category, Fresh Express knows Caesar. For the second year running, consumers are invited to join an online and social contest celebrating Caesar, America's favorite salad flavor, for the chance to win a range of prizes.
Fresh Express offers more than 100 varieties of fresh and healthy salads, including leafy salad greens, as well as premium, chef-crafted salad kits, such as the Caesar Supreme Salad Kit and Twisted Caesar Lemon Caesar Chopped Salad Kit – two of the brand's 11 Caesar salad products, which account for 45% of all Caesar salad dollar sales. The brand's website also offers more than 330 online recipes, including 60 Caesar recipes.
From July 5 until July 15, Fresh Express will share unique Caesar salad recipes, such as a Chicken Caesar Salad Charcuterie Board or Muffuletta Caesar Sandwich, on its social channels and encourage consumers to submit a photo of their Caesar salad creations with the hashtag #FreshCaesarLove for a chance to win prizes. Consumers can also download a free Caesar recipe e-book from the Fresh Express website, which includes 10 Caesar recipes, including BLT Caesar Salad Cups and a Mozzarella Fritter Salad.
At the end of the 10-day promotion, Fresh Express will randomly select three winners to win a grand prize worth more than $1,000, including a portable propane gas grill, Fresh Express product coupons, kitchen tools and gear, and other swag.
"We pride ourselves on bringing flavor innovation and variety to the Caesar category and look forward to expanding our offerings inspired by America's favorite salad flavor," said Robin Bell, marketing manager at Fresh Express. "After all, Fresh Express accounts for nearly half of all Caesar sales, so if you're having a Caesar salad, there's a good chance it's from us. We are Caesar!"
For more information: www.FreshExpress.com