On January 16, the listing ceremony of Shenzhen Pagoda Industrial (Group) Co., Ltd. on the Main Board of the Hong Kong Stock Exchange was successfully held in Hong Kong and Shenzhen. At 9:30 in the morning, with the sound of gongs beating at the same time in both places, Pagoda Group was officially listed on the Hong Kong Stock Exchange, becoming "the first stock of China's fruit chain retail", to land in the international capital market. Stock abbreviation: Pagoda Group, stock code: 2411. HK.
Pagoda is a well-known fruit retail enterprise in China and has the largest distribution network in the domestic fruit industry. It was established in Shenzhen in 2001. Up to now, it has a total of 5,645 offline stores, covering more than 140 cities in 22 provinces and cities across the country. The mission of the Pagoda is to "Allow Everyone Enjoy Life With Delicious Fruit”.
"Everyone's Orchard" is the slogan put forward by Yu Huiyong, the founder and chairman of Pagoda, in the first year of Pagoda's establishment. It is also the theme of the activities held by Pagoda Group on the occasion of the company's 10th anniversary. At the beginning of its establishment, in response to the huge differences in fruits, Pagoda first established China's first standard grading system for all categories of fruits based on taste. Divide the fruit into 4 grades: signboard grade, A grade, B grade and C grade according to the indicators of "sugar acidity, freshness, crispness, tenderness, fragrance, safety, size, color and no defect", and then according to different standard pricing. This standard system is applicable to the establishment of standards for the entire industry chain, including category brand building.
In recent years, due to factors such as the slowdown of macroeconomic growth and the pandemic, Pagoda has continued to grow against the trend, and its revenue has increased year by year, even though offline entities in some industries have continued to be under pressure.
The company is still expanding
In the past three years, the total number of Pagoda offline stores has increased by thousands, mainly concentrated in high-traffic areas such as residential areas and commercial streets. At the same time, Pagoda has also created a lot of online sales channels, including the Pagoda APP, WeChat applets, and online official flagship stores such as Tmall, JD.com, and Douyin. It also cooperates with the third-party food delivery and in-store platforms such as Meituan, Ele.me, and Koubei to deliver fruits on time. The company has built a nationwide fruit franchise retail network that is close to the community, online and offline, store and warehouse integration, timely delivery and next-day delivery integration.
The fruit industry seems to have a low threshold, and it was difficult to be "faced up" in the past. After the establishment of the Pagoda brand, the matter of "selling fruit" gradually became standardized, quality-oriented, and brand-oriented. Today, with the listing of Pagoda Group on the main board of the Hong Kong Stock Exchange, it is believed that the dignity and pride of fruit practitioners will be greatly enhanced. Opening a small shop to sell fruit can also become a career.
In addition to the improvement of practitioners, with the further development and market expansion of Pagoda Group after its listing, the service standard of "return it if not tasty" will inevitably improve the level of service in the entire industry.
After more than 20 years of development, Pagoda Group has now become a large chain company integrating fresh fruit procurement, planting technical support, post-harvest preservation, logistics warehousing, standard grading, marketing expansion, brand operation, store retail, information technology, financial capital, scientific research and education. In 2023, it is believed that after being listed, Pagoda Group will also become more open, transparent and standardized, and become stronger, bigger and better. With "everyone's orchard" as the carrier, it will be better practice to "Allow Everyone Enjoy Life With Delicious Fruit”.