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Vietnamese Trade Councillor in Japan, Ta Duc Minh:

Fruit quality is key to cement Vietnam's position in the Japanese market

Vietnamese Trade Councillor in Japan, Ta Duc Minh, has stated that Vietnam should maintain the high quality of its farm produce, especially longan, to cement its position in the Japanese market. Vietnam and Japan started negotiations on Japan’s opening of market for Vietnamese fresh longan six years ago and reached an agreement on November 23, 2022.

On January 3, Hoang Phat Co. Ltd. shipped 10 tons of fresh longan to Japan. After that, each month, the firm will export about 70-100 tons of the product to the market. He expressed his hope that Vietnamese fresh longan will also affirm its position in Japan like fresh litchi.

The official noted that currently, Vietnamese dragon fruits are holding 80% of the market share in Japan, while that of mango is 6.6% and fresh banana 0.8%. Meanwhile, some kinds of fruit that have only been sold in Japan for 2-3 years, like durian, litchi and frozen longan, have also seen good sales.

Source: en.vietnamplus.vn

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