In the autumn harvest season, the pomegranates in Nagu Town, Huize County, Yunnan Province, ushered in the ripening season. "The production of pomegranates has decreased this year, but the price is not bad, usually 16-18RMB/kg," a fruit farmer said.
Pomegranate cultivation in Nagu Township has a history of more than 1,700 years. At present, the town's pomegranate planting area has grown to 3,666 hectares, with an output of 46,000 tons.
Affected by extreme weather this year, the production of local pomegranates has decreased compared with previous years. Liu Deneng, the head of the fruit station in Huize County, said, "In response to the 'cold spring' at the beginning of the year, our agricultural technology department took timely remedial measures to guide the locals to carry out self-help production, protect flowers and fruits, and the current effect is obvious."
"A week ago, an average of 1,000 to 2,000 pieces were shipped every day. Now, 3,000 to 5,000 pieces are sent to Shenzhen, Beijing, Shanghai and other places through SF Express, STO, and postal express every day, and customer feedback is very good." Lei Zhisong, the head of the cooperative, said.
Up to now, Nagu Town has built 16 village-level e-commerce service points, 264 online stores, and 6 e-commerce platforms including Pinduoduo, JD.com, Taobao, and established cooperative relations with more than 30 well-known enterprises in the fruit industry, such as iFresh, Wanguolian, Shanghai Goodfarmer to achieve close connection with the consumer market.
"In the past, pomegranates were simply grown and sold," said Wang Ankun, Secretary of the Party Branch of Yanyan Village, Nagu Town. "Nowadays, we have combined the pomegranate industry with cultural tourism and held three consecutive pomegranate cultural festivals, attracting a large number of tourists and consumers. The participants participated in the interaction, which increased the popularity of the local pomegranate, stimulated cultural tourism consumption, and showed the image of Huize to the outside world.”