The massive inflation in Turkey and Europe will not have an effect on the way Turkish exporters do business, one exporter states. With the right clients, the Turkish apple season still has potential to be successful. The harvest of apples is currently underway.
Yahya Erdoğan, export manager for Turkish fruit exporter Ana Fruit, states that they’ll be in the midst of harvesting more varieties of apples over the next week: “The apple season in Turkey has started. Last week we started with the harvest of the Gala variety in a couple of Turkish regions. Right now, we’re getting ready for the harvest of Red Delicious and Granny Smith apples. Overall volumes are looking good at the moment.”
Turkey as well as most European countries are dealing with massive inflation. Overall, Erdoğan doesn’t feel this will have a lot of impact on the way they’ll do business for the apples.
“The inflation may affect the situation, but as per my experience the main thing is to provide consistent quality on your work. In addition to that, the importer party country's market condition is very crucial in the equation. If the receiver has a good demand and has solidified its position in the market, then the cost and volume do not really matter. However, the opposite is also true; if the market is bad on the importer’s side, then even if you give the best competitive quote they may not able to go much further in the business.”
“Despite the challenges with inflation, this year is more promising for us as a company. We’re all set with our new high-tech sorting machine and growing team. As Ana Fruit, we hope all farmers and exporters have a fruitful season.” Erdoğan concludes.