US retailers are selling more and more mango. This is evident from the interview with Dr. Manuel Michel, executive director of the National Mango Board.
“I am pleased to inform you that in the first six months of 2022 the volume and sales of mango at the retail level have continued to increase. I would also like to thank the mango industry for this growth. A week ago, we learned through the Nielsen Answers on Demand report that mangoes are having a successful run at retail, positioning themselves tenth in volume velocity in Nielsen's fruit ranking; one of the goals we had set for ourselves. In addition, mango also rose to position number sixteen in weekly sales velocity, and our goal is to rank fifteenth in the short term."
Mango Origin Stories
“We launched the Mango Origin Stories series on July 22, the day that the world celebrates National Mango Day. The first chapters of this campaign focus on Mexico, Puerto Rico, and Hawaii. This marketing campaign focuses on presenting a series of microdocumentaries that tells the story of the process or journey that the mango makes to reach the final consumer," he said.
"We feel this journey is impressive. We also feel it's important to tell the story of the process it undergoes and to include the voices of all the people who are involved in it, from producers, packers, chefs, and all the people interested in it. That's the focus of this series,” stated Dr. Manuel Michel.
“We'll continue to develop new microdocumentaries in more countries. The next countries we have on the list are Ecuador, Peru, and Guatemala, but we are also going to let consumers guide us in how they want to receive the information, we are leaving room for that. We have an idea of how to tell the stories, and we'll continue to tell them based on the feedback that consumers give us. There's a lot of room to develop them and to continue focusing on different countries, or different areas within the mango industry," stated Dr. Manuel Michel.
For more information:
National Mango Board