In a recent report, the leading platform for the purchase and sale of crops in Spain, Naranjasyfrutas.com, has shared the results of the 2021/22 citrus season, based on the more than 100,000 visits received annually by its portal, which has almost 4,000 crops published and more than 500 registered businesses.
Regarding mandarins, the Clemenules is the variety with the highest number of crops published (26.7% of the total), as well as the one that accounts for the most visits, with more than 2,800. The Oronules is the third most searched variety, but it is the fifth when it comes to the number of crops published; and the Tango is the third most searched variety, but the sixth in the list when looking at the number of crops published.
Regarding the producers participating in the platform, small crops, between 10,000 and 50,000 kg, account for 41.3% of the crops published, followed by medium crops (between 50,000 kg and 100,000 kg), and large crops (between 100,000 kg and 250,000 kg), which represent 17.5% and 13.6%, respectively.
The same is true for oranges. Small crops, between 10,000 kg and 50,000 kg, are the most abundant on the platform and account for 36.3% of the total; followed by medium crops (between 50,000 kg and 100,000 kg) and large crops (between 100,000 kg and 250,000 kg), which represent 17.5% and 15.9%, respectively.
In this case, the report highlights that the Navelina variety - which together with the Navel Lane Late represents more than 50% of the total number of crops published - is the variety with the highest number of crops published (26.5% of the total) and the most searched on the platform, with more than 2,000 visits. In particular, the Navel Chislett variety is the third most searched variety, but only represents 2.9% of the total number of crops published.
The full analysis of the results can be viewed here.
Good interest in citrus at the start of the 2022/23 season.
"This year, there has been interest in citrus since earlier than last year. At the beginning of the campaign, we are seeing an increase in the number of visits to Naranjasyfrutas.com from people looking for the earliest varieties, such as the Marisol, Clamenrubí or Okitsu, and stores are already asking us for listings of these varieties. Our intuition and our experience tell us that in all seasons where we see good initial interest, it tends to be maintained throughout the year, although the results depend on the international markets," explains Juan José Bas.
The Naranjasyfrutas.com platform has collaboration agreements with the main Spanish agricultural organizations and provides interesting and effective means to facilitate the sale of crops to a sector (the citrus sector) which has been hit by a concerning profitability crisis last year. It is improving the chances of getting better prices.
"Just by posting your crop on our website, something that only takes 2 minutes, you double or triple the chances of receiving more offers and, therefore, of getting a higher price offer than you could get in the traditional way. Besides, being able to consult different prices from other stores allows producers to make better-informed decisions," says Juan José.
"This year, in advance, we are sending detailed listings of growers and their crops to all retailers, based on the varieties they are interested in, via mail or WhatsApp. We also have a section within the platform for exporting producers, which allows them to sell their branded packaged fruit directly to all interested international retailers."
All the organizations with which the crop publication platform has signed collaboration agreements are helping raise awareness among Spanish and European consumers of the importance of consuming local products, says Juan José. "Spanish citrus fruits, like the rest of European citrus fruits, comply with European phytosanitary regulations and have a much lower carbon footprint than any imported product. This year, in which we have unfortunately had so many forest fires, we have become more strongly aware of the problem of abandoned agricultural fields, which serve as natural firebreaks. Protecting agriculture and getting fair prices for the producers is something that depends on the consumer, and by doing so, in a way, we also protect ourselves."
For more information:
Naranjasyfrutas.com
Tel. 620 81 91 64
jbas@naranjasyfrutas.com
https://naranjasyfrutas.com