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Ambassador for Bord Bia’s ‘Life is Better with Fruit and Vegetables’ campaign

The Irish Instagram foodie duo known as GastroGays has recently announced its role as campaign ambassador for Bord Bia’s three year campaign ‘Life is Better with Fruit & Vegetables’.

The campaign largely focuses on encouraging millennials to prepare healthy meals and live a healthier lifestyle. It encourages them to choose sustainably sourced, fresh, locally grown, in season produce, increasing their fruit and vegetable intake.

Russell Alford and Patrick Hanlon, moreover known as GastroGays, are food and travel writers, podcasters and authors based in the Boyne Valley. As keen home cooks, cooking with fresh ingredients is at the core of what they do, with a huge focus on seasonal produce and local Irish producers. Their recipes are popular amongst their 70,000 followers on social media, which has built up organically over their careers.

The Life is Better campaign runs from March 2022 to February 2025 and is implemented by Bord Bia - the Irish Food Board in Ireland, Interfel and AIB in France, and Freshfel across Europe.



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