Gilfresh Produce strengthens own-brand prepared vegetables range

Established by the Gilpin Family in 1965, Co Armagh-based Gilfresh Produce recently launched its new and improved range of prepared vegetables, which are now available to buy in leading retailers across the island of Ireland.

Gilfresh Produce founder Thomas Gilpin began his career in food production by growing vegetables in a four-acre field at his family home and supplying a small customer base.

Thomas’s first taste of supplying retailers came in the late 1980s when Gilfresh Produce started to supply Stewarts Supermarkets. Since then, Gilfresh Produce have continued to grow and expand their customer base, meeting demand for fresh, quality, and locally grown vegetables.

Indeed, Gilfresh Produce have firmly established themselves as one of the country’s leading vegetable providers, dedicated to the growing and sourcing of the highest quality produce for retail and food manufacturing customers throughout the island of Ireland, and the launch of their new and improved range of Gilfresh prepared vegetables further strengthens this position.

After seeing an increased demand for locally sourced, fresh food, Gilfresh Produce recently invested in their production facilities at their Loughgall site, which allowed the company to grow their capacity to develop and strengthen their range of prepared own brand products to meet this consumer need.

New and improved
The new and improved Gilfresh range includes a mix of core vegetable mixes such as Carrot & Turnip, Carrot Batons, Carrot, Cauliflower & Broccoli, Sliced Carrots, Sliced Leeks, Soup Vegetables, and Shredded Cabbage, as well as new additions to the range with the Vegetable Stir-Fry, Oriental Stir-Fry, Vegetable Spice Bag and Vegetable Fajita Mix. The mix of innovation and tradition in the products means the range is perfectly pitched to cater for a wide variety of consumers who are seeking convenient and healthy meal solutions.

In addition, the new Gilfresh Produce range of prepared vegetables also gives consumers the opportunity to purchase a locally produced product, something which is so important to today’s consumer. In fact, many of the vegetables which are supplied in the new range are grown locally on the company’s own farm, Gilpin Farms. Operating under the watchful eye of Richard Gilpin, head of farm operations and a cousin of William’s, Gilpin Farms grows around 500 acres of vegetables, including carrots, parsnips, swede, leeks, savoy cabbage, Brussel sprouts, sweetheart cabbage, spring onions, kale, broccoli, celery, and even pumpkins.

New range on shelves 
Caroline Dalzell, head of sales and marketing, said that, after months of market research and product development, the Gilfresh team is excited to see the new range in production and on supermarket shelves.

“We hope that customers will enjoy the new range and we look forward to expanding it further in the coming months,” she said.

For more information:
Gilfresh Produce
Tel.: +44 (0) 28 3889 1278

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