Driscoll’s has formally agreed to purchase Haygrove Africa Trading, a wholly-owned subsidiary of Haygrove Heaven. Given the evolving demands of the global blueberry market, this will allow Driscoll’s to offer a comprehensive, end-to-end blueberry business to Haygrove Africa’s network of growers throughout the South Africa region. The agreement for sale was entered into on July 1.
Haygrove Africa has been primarily focused on blueberry development and supply throughout Sub-Sahara Africa exclusively under Driscoll's label over the past six years. Haygrove has built a healthy and vibrant business by creating a dedicated team to service a network of highly aligned growers.
This purchase will allow Driscoll’s to offer a comprehensive, end-to-end blueberry business to Haygrove Africa’s network of growers throughout the South Africa region.
Driscoll’s acquisition will provide it with full control over the strategic agenda for South Africa, direct oversight of the grower relationships and the ability to utilize existing licenses of blueberry varieties with its R&D expertise to ensure effective deployment.
“This acquisition is an exciting opportunity,” said Garland Reiter, Jr., vice-president of Global Blueberry Leadership. “By directly setting the strategic vision regarding high-quality blueberries from sub-Saharan Africa in our supply portfolio, we can secure genetic advantages as well as support long-term investments that drive quality and availability, especially for our European marketplace.”
For more information: